Humatica, the leading private equity\u00a0specialist\u00a0advisor for portfolio company organisational effectiveness,\u00a0has\u00a0advised\u00a0Elysian Capital on its investment in Gravity Global.<\/p>\n
Gravity Global is a digital marketing business serving a blue-chip customer base of businesses in B2B sectors and complex markets, across a range of industries including software, financial services, aerospace, industrials, pharma and automotive. The business operates from four offices in the UK, coupled with operations in Poland and Spain, as well as having links with an international network of affiliates. The business uses a range of digital marketing strategies to improve brand perception and drive customer demand \u2013 assisting its clients with their marketing and strategy as part of a broader digital transformation trend.<\/p>\n
Humatica was engaged by Elysian Capital to provide Organisational Due Diligence advice for this transaction.<\/p>\n